Understanding the Role of Social Media in Digital Marketing
In today’s hyper-connected world, social media has transformed how businesses communicate with their customers. The rise of platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok has not only changed the way people interact but has also redefined marketing strategies across industries. As organizations leverage these platforms to engage with their audiences, the significance of social media in digital marketing has become increasingly evident. This article explores the role of social media in digital marketing, the benefits it offers, and the importance of social media training, particularly for individuals seeking to enhance their skills through a social media training institute in Lahore. The Evolution of Social Media Marketing: The concept of social media marketing has evolved dramatically since the inception of social networking sites in the early 2000s. Initially viewed as platforms for personal connection and communication, social media has grown into a powerf...